National Logo Redesign

I did my logo change on USA TODAY.  The reason they decided to do the logo change was to symbolize the changes that are happening for the company.  They are implementing their logo on the newspaper, website, and their building.  My opinion of the logo change is positive.  I like the new look a lot and think it is more artsy than the old one.

                                                        old                                      new

Newspaper Ad

 Our next project is to create a newspaper ad for the Collegio which is our schools paper.  I chose to make my ad about an upcoming rally.  The target audience would be people who enjoy motorsports.  The call to action would be for them to go to the website and show up to the event.  The size of the final ad will be 5x5.75 which was determined by the Collegio's column widths.  This project will have no bleed with a .125 inch margin.  Since this is a newspaper ad it will be black and white.

Thumbs

Rough

For the master image list I used a reverse, raster silhouette, and a vector art.  Rally car image was from istock.  The trees are a vector from illustrator.  The logo element was created by me.