This assignment is a direct mail piece. It will have custom names on it to sent to individuals. My target audience is college age people who wear sunglasses. The purpose of this piece is to get people to buy sunglasses. Call to action is for them to go to the website. It will be 5X7 with full bleed. I choose the images the way I choose the images the way I did because I needed a girl and a boy picture. All images are from the istock folder and i created the vectors.
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