Wednesday, September 26, 2012

Direct mail

Our next project is a direct mail postcard.  The purpose of this piece is to send out to a specific list of people that match the criteria.  The call to action is to come into the store.  The target audience is college age men and women.  This project is 5X7 with 1/8" bleed and 1/4" margins.  It is two sided and full color.  I got a price quote for 500 of these for $153.16.

 thumbs

roughs

final

On this project I used three 4 color rasters, a reverse, and vector art from the master image list.  All images were from the istock photo folder which I have permission to use.  The logo element I created in illustrator.

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