Microsoft tag

A microsoft tag is a recognition software.  They are a way to bring people from you're print material to you're online material.  They are like QR codes in the fact that you scan them with you're smart phone. To generate one all you have to do is go to tag.microsoft.com and set up a free account.  You tell it what URL to use and it generates one for you.  You can track you're tags on the same website.  Tag is good to use because it brings all the elements of you're company together.  Its useful and being able to track where people scanned it is nice.

The good thing about tags is they can be customized with a picture.  Here are some examples.

Source: http://tag.microsoft.com/home.aspx